![]() Clash of Clans is free to start, but makes mining resources and building new kit frustratingly slow.Īt every point, there is the opportunity to spend ‘gems’ to speed the progress – and these gems can be bought for real-world money. ![]() Supercell foresaw the big shift in tablet games 18 months ago, from up-front payment to in-app purchase. Show premium features, but provide ways to earn access Make your activation process so fun that users will blast through it – and feel excited to carry on! 2. From then on, messaging from the ‘narrator’ is regular but non-intrusive – using a badged icon. ![]() Instead, Clash of Clans guides you to start building key elements of your village before progressing – so at the very least you have a working base, and the principles of gameplay. Got a nice video demo or popover tour for your app? Forget it! Distracting users before they have actually started entering their data, linking their account, etc. Forget tours – get users doing real actions ASAP Note: I have no connection to Supercell (Clash of Clans’ developer) or any inside information on their performance 1. To illustrate how, I want to look at a game that has had me – and 5 million others – addicted lately: Clash of Clans. Gamification is all about making your product addictive – incentivising users to do things for fun that might otherwise be a cost to the business.įor my product, LittleData, the challenge is to keep customers excited about web analytics – a subject that sends most people to sleep – and to get them to interact little and often to tweak those reports. ‘Gamification’ has had a lot of air-time the last two years, but what does it actually mean in practice? Many digital games actually have lower repeat usage and a shorter ‘half-life’ than business apps, so who’d want to mimic that?
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